Its called a cask! It is NOT "wine in a box" anymore!
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=56577CALIFORNIA WINEMAKER FISHEYE WINES IS rolling out a $4.5 million national TV ad campaign that highlights the packaging of its award-winning wines, marketing its premium wine cask to 25- to 40-year-old wine drinkers.
The spots, which are airing during ABC hit dramas "Grey's Anatomy," "Lost," and "Desperate Housewives," also aired during E!'s Academy Awards' Red Carpet shows and will run through the first half of 2007. Kase Media Solutions, San Francisco, did the media planning and purchasing for FishEye.
FishEye's brands include six premium vintage-dated varietals: Shiraz, Chardonnay, Merlot and Cabernet Sauvignon, Sauvignon Blanc and Pinot Grigio. The wines come in three-liter containers that store the equivalent of four bottles of wine in a cardboard package that fits in the refrigerator and stays fresh for up to six weeks.
The ads compare 18th-century wooden casks and their hip, flexible, 21st-century equivalents. The campaign, whose tag line is "better wine, better idea," was developed by B.A.R.C. Communications, San Francisco. B.A.R.C. used computer animation and stop-motion techniques to animate a painting in the William Hogarth tradition in which 18th-century revelers tap into a cask of wine, then transform into modern-day pop art characters drinking from a FishEye cask.
Finally I am cool!Labels: wine